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Because of our strong commitment to the company's core values,
we have continued
to grow our business with stability yet in the fast pace. In
addition to our core business
in rice exporting, we have also diversified our business in
other areas, namely finance,
insurance, and real estates. |
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Founded Tang Huang Lee Limited Partnership
on the bank of Chaopraya river to export rice to Hong Kong and
constructed five rice mills. Later on, the Partnership was renamed
and incorporated as Wanglee Company Limited. |
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Established Huang Lee Chan
Limited Partnership to operate in
the currency exchange
business, which later became the
Wanglee Bank. Then it was
renamed and went public known
as Nakornthon Bank Public
Company Limited on April 22,
1985 and finally became
Standard Chartered Nakornthon
Bank PCL. |
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Was considered the golden era
for rice trading. The company
was ranked one of the three
biggest rice exporters in
Thailand. |
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Set up the Insurance department
on June 29, 1939, to support the
fast growing rice exporting
business. As the department size
continued to expand, it was
established as Luang Lee
Insurance Company Limited,
which became Navakij Insurance
PCL until today. |
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Founded Chaitip Co., Ltd. to
operate the rice trading business,
while the former rice trader,
Wanglee Co., Ltd. turned to the
real estate business. Wanglee
Co., Ltd. cooperated with the
Royal Garden Resort PCL. in
constructing and operating a
five-star Bangkok Marriott Resort
and Spa by the Chaopraya River. |
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Opened Sathorn Nakorn Tower, a
32-storey modern office tower
located on North Sathorn Road.
The office is rented by many
leading companies and financial
institutions. |
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Opened a Makro store (Samsen branch), the country's leading cash and carry, located on the former land of the company's first rice mill. The store is operated by Siam Makro PCL. |
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Introduced 'Color Sorter' to
improve the production process
by sorting out damaged grains
and non-rice materials e.g.
yellow kernel, chalky kernel.
The company also brought in the
'Whiteness Indicator' to analyze
and control the quality of rice
before passing to the next
process. |
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Leased the company warehouse
to Central Retail Corporation Co., Ltd. in March. The warehouse
is located on the former land of the fifth rice mill.Then the
former land of the fourth rice mill was leased to D-River Restaurant,
which was opened in September and operated by Dairy Queen Restaurant
Co., Ltd. |
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Launched 'Panomrung', the
full-line rice service, in the
domestic market. The brand has
been well-accepted and
successful, especially among
leading hotels and restaurants in
Bangkok, e.g. The Mandarin
Oriental - Sala Rim Naam,
Conrad, Westin Grand, Sheraton
Grand, and many more.
Panomrung is also available in
Family Mart, one of Thailand's
leading convenient store chains. |
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Developed the rice laboratory and set up the standardized quality control system by applying hi-tech facilities to analyze, improve, and control the rice quality. For example, the 'UV-VIS Spectrophotometer' is used to measure Amylose content in rice, which can qualify the purity of raw materials. The result can also be applied to calculate the exact rice to water ratio to ensure the consistent cooking quality. |
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Installed 'Texture Analyzer' to
measure the tenderness and
glutinousness of steamed rice in
order to control the steamed rice
quality to be consistent all year
round. |
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Opened the new factory in Nongkae, Saraburi province on the 65,600 square meter land in December. |
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Listed Panomrung into Makro Cash and Carry outlets, targeting food
service customers and Tesco Lotus stores, aiming end-consumers. |
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